Thursday, March 11, 2010

Shuella: umbrella for your shoes


This is Shuella, this impressive functional-trendy-stylish-convenient protection for your shoes on rainy days. The ideator is an American woman called Rebecca Miller, who spotted this market opportunity based on her own experience of not being able to find any suitable product to meet this need. 

If you are wearing your best shoes, you definitely don't want the weather to ruin them, but you  don't want some crappy plastic bags protecting them, but ruining your whole look either, right?  So Shuella meets these two female needs: protecting your shoes while making you look sooo nice. This is a real spot on, check out the design - they look amazing!



They come in sizes just like female shoes and can be worn over any size heel. Shuellas are easy to put on and strong enough to walk in with a slip free sole, according to their website. They also include a cloth to wipe off any excess water before you fold them up and put them back in their pouch, which is a convenient way of carrying it in your bag everyday - just in case.

Genious, isn't it? I love this simple ideas that really make our life easier - or at least more pleasant.

I chose the yellow ones :)

Shuella's website here.

No comments:

Post a Comment